Campaigns
UTM builder.
Build campaign URLs with utm_source, utm_medium, utm_campaign, utm_term, and utm_content — then optionally shorten them with URLZ. Everything runs in your browser; URLZ does not fetch the destination.
What is UTM?
UTM parameters are query-string values added to a URL so analytics tools can tell where a visit came from. They do not change the page itself; they label the click for measurement.
Common parameters
- utm_source — the origin, such as facebook, newsletter, or google.
- utm_medium — the channel, such as social, email, or cpc.
- utm_campaign — the named promotion, such as summer-sale.
- utm_term — optional paid-search keyword.
- utm_content — optional variant, such as header-banner vs text-link.
Example
https://example.com/?utm_source=facebook&utm_medium=social&utm_campaign=summer-sale
How UTM tracking helps
- Marketing attribution — see which source sent the visit.
- Campaign measurement — compare promotions over time.
- Traffic-source analysis — group social, email, ads, and referrals.
- Channel comparison — learn which channels generate visits.
UTM and SEO
UTM parameters do not improve search rankings. They help marketing analytics and attribution. Rankings still depend on URL structure, content, technical SEO, performance, and crawlability — separate factors from campaign tags.